THAT DELIVERS RESULTS
Email Marketing remains one of the most cost effective ways to engage with your customers and to market your business.
Done correctly, email marketing has the ability to build authority and community around you, your brand and your business, that can establish you as the go to resource in your space.
There is a common misconception that email marketing no longer works or that nobody opens emails anymore, but this couldn't be further from the truth.
According to statistics by Salesforce email marketing delivers a 3800% return on your investment in email marketing. That is for every $1 invested in email marketing the return is $38.
But you have to approach it the right way to get the best results.
THE GOLDEN RULE
Before you dive into collecting names and email addresses on a list and start sending out random emails in a hope to start getting results. It's important to understand what I call "The Golden Rule Of Email Marketing".
The Golden Rule is this, the names and email addresses you have on your email list are real humans. Each name is a real person that has thoughts' feelings, emotions and real needs. They are not just a name on an email list, they are real and the deeper you understand this when email marketing and engrain this knowledge and concept in your email marketing strategy. The better the results and more effective your results will be.
THE DO's AND DONT's
Now that we have the Golden Rule under our belts, lets look at the Do's and Don'ts of email marketing to maximise our results.
AN EMAIL SYSTEM
When it comes to sending emails you need an email service provider that ticks All The Boxes.
I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end.
Seva, ticks all the boxes and is game changer when it comes to getting results with your email marketing.