Are You Overlooking The Gold Within Your Business?

Episode 23


About The Show

On today’s solo episode I want to encourage you to stop the overwhelm and put a pause button on your social media marketing.  Why?  There is a good chance you are leaving money on the table by not servicing your existing clientele to the fullest.    Today we review exactly how to find and service your most profitable customers.

What You'll Learn!

  • Why you need to put the pause button on social media and acquire new customers 
  • How to use your existing customer database to find untapped revenue  
  • Why it is cheaper to service your existing customers more than finding new clientele 
  • How to identify your most profitable customers  
  • Completing the ideal customer worksheet
  • The importance of having a customer list/database 
  • Identifying problems you can solve to increase your offerings to your most profitable customers 
  • The easy way to increase revenue through upselling to your existing customers 
  • ‘Disneyfying’ your customer service 
  • The danger in over-automating your business and de-humanising your customer service 
  • The benefit of creating customer advocates for your business

Links Mentioned

Most Profitable Customer Worksheet

Download my free Most Profitable Customer Download Worksheet To Unlock the Gold In Your Business.

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.



Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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