Podcast

Are You Overlooking The Gold Within Your Business?

Episode 23

About The Show

On today’s solo episode I want to encourage you to stop the overwhelm and put a pause button on your social media marketing. Why? There is a good chance you are leaving money on the table by not servicing your existing clientele to the fullest. Today we review exactly how to find and service your most profitable customers.

What You'll Learn!

Why you need to put the pause button on social media and acquire new customers
How to use your existing customer database to find untapped revenue
Why it is cheaper to service your existing customers more than finding new clientele
How to identify your most profitable customers
Completing the ideal customer worksheet
The importance of having a customer list/database
Identifying problems you can solve to increase your offerings to your most profitable customers
The easy way to increase revenue through upselling to your existing customers
‘Disneyfying’ your customer service
The danger in over-automating your business and de-humanising your customer service
The benefit of creating customer advocates for your business

Links Mentioned

Most Profitable Customer Worksheet

Download my free Most Profitable Customer Download Worksheet To Unlock the Gold In Your Business.

Join Free - The Business Made Easy Community

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.

AN EMAIL SYSTEM

THAT DELIVERS

Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

Reliable Delivery Of Your Mail To Your Audience
Cost Effective - (Particularly When Starting Out)
Out Of The Box Easy To Set Up
Easy To Use And Operate
Scales With You As Your Business Grows
Has The Automation and Smarts Of The Bigger Systems

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end.

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript

CHEAT SHEET!

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

Get Notified

When We Realese

NEW EPISODES

About Your Host

Jason Skinner

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.