Podcast

Become The CEO In Your Business

Episode 27

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About The Show

Michael Gerber in his book “The EMyth” introduced the concept of the Technician, The Manager and The Entrepreneur. In this week’s episode we discuss adopting a CEO mindset in your business and practical steps you can implement to move you from being the technician on the tools to the CEO growing your business.

What You'll Learn!

  • The changes you will experience adapting from working for a corporation to being your own boss
  • What exactly is a CEO and what role do they perform 
  • The difference between working inside and outside your business 
  • Why these concepts apply to you whether you are a solo business owner or manage a team 
  • Why the owner of the business and a CEO are two distinct roles 
  • A large business is just a small company that has done the right things 
  • The journey of starting a business and the traps that owners can fall into once you start growing 
  • Why you need to stop and look at what you have built by taking a day out of your business to have a CEO day 
  • During your first CEO day, it is important to: 
  • Brainstorm everything out of your mind  
  • Allocating a CEO and time that will be spent in that role each week 
  • Identifying who are the owners/shareholders of the business 
  • Identifying the organisational structure required and role descriptions 
  • How to make your CEO day non-negotiable
  •  

Links Mentioned

Mindmeister is my go to tool for cloud based mind mapping.  The ultimate way to get your thoughts and ideas out of your head and into action.

The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. 

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.

AN EMAIL SYSTEM

THAT DELIVERS

Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

  • Reliable Delivery Of Your Mail To Your Audience
  • Cost Effective - (Particularly When Starting Out)
  • Out Of The Box Easy To Set Up
  • Easy To Use And Operate
  • Scales With You As Your Business Grows
  • Has The Automation and Smarts Of The Bigger Systems

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript

CHEAT SHEET!

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Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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