The Importance Of Building Customer Relationships

Episode 62


About The Show

We discuss the importance of building customer relationships in this episode.Specifically the importance of building value-based relationships, that are not transactional but deep and long-lasting.Value-based relationships are built with honesty, trust, and integrity, they aren’t for a quick sale or quick win.Value-based customer relationships can’t be fake or non-genuine. They take time and patience to grow.But when they do they deliver rewarding and profitable business that will keep your customers coming back time and time again. With a value-based approach, you will win more business, keep more business and you will have better advocates for your business and brand.

What You'll Learn!

  • What is a genuine value-based customer relationship?
  • What is not a value-based relationship?
  • Learn the finer points from a real-life case study.
  • Learn the formula for building a value-based customer relationship.

Links Mentioned

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.

Stephen R. Covey's book, The 7 Habits of Highly Effective People®, continues to be a best seller for the simple reason that it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity. 



Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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