CHRIS BROGAN ON GETTING DOWN TO BEING REAL IN BUSINESS

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EPISODE 39

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ABOUT THE SHOW

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Entrepreneur, public speaker and author Chris Brogan shares his ‘Tell it how it is and be Real’ approach to business and marketing. We also have a great discussion on the emergence of Block Chain technologies and how he sees them being useful far beyond Crypto Currencies to become an integral part of business processes in the future.

WHAT YOU'LL LEARN

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EPISODE TRANSCRIPT

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Jason Skinner: You’re on episode 39 of the Business Made Easy Podcast. Let’s do this, Mia.
Mia: Thanks, Jason. You’re on the Business Made Easy Podcast where we make business easy.
Here’s your host, Jason Skinner.
Jason Skinner: G’day, g’day and welcome to the Business Made Easy Podcast where we make
business easy. I’m your host, Jason Skinner, and I’m thrilled that you are here with me again for
another week of the podcast where we talk all things business and having a bit of life out
there in business all ’round. I hope things are going well for you, whatever you’re up to. Uh,
please feel free to drop me a line. I’d love to hear from you and, uh, and hear what you’re up to
in business right now. Whatever part of the world you’re in.
We’ve got uh lots of– actually, just looking at our download numbers the other day and we’ve
got listeners virtually all around the world now, which is just incredible. Thank you so much for
your support and tuning in and listening. We’ve got France and, uh, Russia and uh the UK,
Canada, America, Australia, Africa,  its mind blowing, Portugal. That’s
just amazing. The spread of the podcast is–is getting and it’s thanks to you, uh, our
listeners for tuning in each week.
That’s what I do to this podcast to give you as much value and help as possible to help you in
your business, so really wrapped that you’re enjoying it and if you are enjoying the show, please
free to drop me a review on iTunes. Um you know, if you– if you feel you’re getting ready for
the show and you’d like to just say thank you then– then, you know, please, or reviews
guys on live because that helps,  iTunes and helps people to find the show so that they can
benefit as well. So here. Thanks so much for doing this. Alrighty, we’ve got a great show today.
We are interviewing um a gentleman that I met in the States recently – actually a while ago now
but over at Social Media Marketing World
(2:01)
I first met our guest today at one of the networking events and I must admit– when I first met
him, I didn’t actually know who he was and uh and after meeting him and having a chat with
him, he’s just truly one of the down-to-earth guys there are in the online space and business
space. And really, just– I just love talking to him and he– and he knows his stuff and that is uh
Chris Brogan from chrisbrogan.com and we had a great chat in this uh interview. Together we
talked all things business, his approach to business and um right to through to marketing, and
also, blockchain technology has really, uh, really cleared up on– on blockchain and– and
where it’s going– I love– Chris because he’s got such an inquisitive mind and, really open
to learning, and so, yeah, it’s a great episode. So without further ado, I’m going to head over to
the interview with Chris Brogan.
Jason Skinner: Hello everybody and today, I am very, very fortunate to have in the house Chris
Brogan. Chris welcome to the show, mate. How are you?
Chris Brogan: I’m great. Thank you so much for having me today.
Jason Skinner: Yeah, fantastic. It’s our pleasure. We met recently over in San Diego and
I’ve been looking forward to doing this interview and today, I guess, Chris, talking about,
the customer journey, ’cause I know you focus a lot of that on your– your podcast making the
brand and just wondering if I get your thoughts um on ways for business owners out
there that– that are struggling just sort of know where to place all these tools that are– we’re
here, we should be doing this, we should be on Facebook, we should be on Facebook Live, etc.
Where– where would– where do you as a business owner and advisor see, the
businesses should be focusing? I guess, in building that customer journey or customer
relationship?
(4:01)
Chris Brogan: The way I look at this and talk about this is a little different problem but again,
some of your other uh folk which is that– I try to find ways to understand wherein a
customer’s existing processes and in this case, my customers, the business. I look in where in
that process is there an opportunity to grow someone’s uh business in some easier, faster way,
 that would have the most impact possibly for the customers that they serve. So, for
instance, it may be that when looking around a business, I might say, “Oh, well you know it
seems like there’s a lot of, let’s say, manual record taking or something like that. There’s so
much, you know, manual business ad or what they’re doing to gather, applications for a product
or something, let’s say– Let’s say we’re a small company and, you know, we’re, uh, we have a
whole bunch of physical paperwork. Then I may say,”Oh, was there a way I could this faster? Is
there– do– do we need all that paperwork? What’s the faster way to get it done?” So, when I’m
looking for helping a business, I’m always thinking along the line of “what’s gonna make it
better for their customer? Can I increase like velocity? Can I make it faster for someone to get
the thing they want? Can I reduce friction? Can I make it less annoying to get the thing they
want? or can I improve connectedness which is can I make the customer feel like
they’re part of something and/or that they have the support of the company and/or the
opportunity to interact with other people? So those are the three things that I look for the most
in trying to help a company. So, almost never specifically to a tool as much as it is– how can I do
something that is gonna be beneficial to you, our customer’s next choices.
Jason Skinner: So yes. That’s– it’s– you look at more mapping up the process and, I guess, the
end-goal and then those bringing early the application that you need to provide that solution as
opposed to saying, he’s a tool or he’s helping. How can I fit that into my business?
Chris Brogan: Right. I’m least interested(6:00) in the universe with the questions sort of like,
you know, how well all the cool kids are using Facebook. Should I use Facebook?
Jason Skinner: Yeah.
Chris Brogan: To me that– that almost never results in an experience for any particular buyer.
No buyer does, “Oh. Thank goodness you put Facebook out.” You know,
Jason Skinner: Yeah.
Chris Brogan: They’re just trying to get the thing they want and so if you know if, for instance,
the competitors to a marketplace aren’t somewhere. That’s where I’d most wanna look, you
know, I most wanna see, is there some place where I can jump over my competitor? And if so,
you know, what’s a way that– that’s gonna make sense for everybody involved. So that’s kind
of how I go after it.
Jason Skinner: Yeah. So it really comes down to having, I guess, clear–um a clear
understanding of your customer, your clients’ times and needs and starting at that point, is that
fair?
Chris Brogan: That’s fair to say. I mean, you know, one of the things I think about with regards
to this is that, you know, is, uh, you know, is– is my customer served reasonably well now? And,
you know, do I really have to do something here? And then the question might be, you know, is
there some other way that I could do it better to solve a problem that they have? I mean, to me,
is always those kinds of places where you’re gonna find an opportunity. To me there is– it’s
almost never, uhm, you know, that we suddenly, you know, have to put in some new technology.
But you know there are occasions where that makes sense. There are occasions where you see
something come out and you go, ‘Oh my gosh. I could totally do this with my customers and
avail of this and would really be beneficial to everybody. And so, I think, that, uh, you know,
looking for those is sometimes are a really valuable use of time. Are these- are these worth
sometimes to say, “Oh, all right, well, you know. I could see why this you know would be useful
for the future of my customer and so I might look for that, but– but again, never, you know.
Well, here’s a– here’s a couple of quick examples.
(8:00)
You know, why aren’t more businesses podcasting? You know, you and I run shows that are you
know, just kind of entertaining to small and medium businesses or, in my case, my show is now,
you know, trying to talk to even larger companies using weirder technology but why aren’t
people using podcast as an instruction set up or as a way to better facilitate interactions with
the company. Seems like there are just so much opportunity to do more with this medium
because we have lots of cases where, you know, we have available time in our ear that we
wouldn’t normally sit still and read anymore. And so, I think, you know, that kind of a jump
makes sense to start thinking about but it always has to go back to, in what way would this be
beneficial to the kind of person you’re hoping to sell to.
Jason Skinner: Yeah and I think– Uh, Chris, it’s always gonna come back to meeting those
customer’s needs at the end of the day and efficiently, and like you just described. And, I think,
uhm, one of the traps that I know– that I know of, gonna stop myself from falling into this shiny
light syndrome where you– you go over to these conferences and everyone is saying “Oh look.
You should be doing Instagram stories and you should be doing that, now you go hang on you
just got hold of this and, uhm, like you say, with podcasting and downtime in using uhm those
sort of mediums that are already in existence, you should not really need to learn new stuff do
you?
Chris Brogan: No, not a lot of times. I mean, I’ve– listen, might still probably be my best
performing system for reaching customers is email marketing which is a 1990’s era technology.
So, for as much as everyone seems to be trying to do the next new thing, I’m forever using
something from the 1990’s to the best of my ability.
Jason Skinner: Yeah
Chris Brogan: So, you know, I– I don’t foresee that the wind for a lot of customers is– I think
zero customers think Instagram stories are very important to their sustained business.
Jason Skinner: Yeah.
Chris Brogan: I– I think that– I think they’re thinking, you know, I just wanna sell more of
something. I wanna get more value etc.
(10:00)
I want people to process faster, whatever they’re asking for would it–
Jason Skinner: Hmm..
Chris Brogan: Would at least is, is something that someone in Silicon Valley made.
Jason Skinner: Yeah, that I agree. Now, I’ve seen, uh, like this transition go from, and
it’s so much like email marketing starting to come back again and people are realizing that, “Oh,
hang on there. All these automation and stuff is great but, people actually wanting
relationships and people
Chris Brogan: Yes
Jason Skinner: Are actually wanting to talk to people and be listened to and understood. Again,
in that seemed to be the flavor coming out of social media marketing road. I’m trafficking
conversion some of that actually for that matter, that there seem to be this discussion and
realization that with everyone that, “Hey,  we should be building relationships here.” And
they’re going, “We have email. We could have done that with you, you know”
Chris Brogan: Right. I guess it’s– Yeah. To me, you know, I have the thing that we’ve said a lot
around my way, which is to automate as human. You know what I mean? If you’re gonna use
automation tools, you use– you can spend even more time connecting personally with people.
To me the– where people get it wrong is there’s– they’re asking the wrong questions. They’re
asking, you know, how can hide out in such a way that I don’t have to talk to my customers
anymore.
Jason Skinner: Mmm..
Chris Brogan: And I think that, you know, you’re just setting yourself up by basically saying how
can I convince my customer that I’m not interested in their suggest.
Jason Skinner: Mmm..
Chris Brogan: And so, I guess, I would argue with the opposite side of that coin.
Jason Skinner: And, and just on that which is an interesting point, the use of bots and
all these automation technologies, there seems to be some confusion out there about
wherein sort of the customer journey that, uhm, that automation should sort of feature like,
uhm, I was talking to some people sort of some people also saying what I– I see it being at the
very top of the relationship where, uhm, I can talk to as many people as possible,
uhm, and bring them into my world and,
(12:01)
then nurture them and talk with them and help them there on a personal level. Other people
saying that, I wanna be automating the delivery of services but actually, uhm, building the
relationships myself at that top, and when the relationship is at it’s newest. Where do you
usually, see automation in that sort of context?
Chris Brogan: I like it a lot further down the stream. I mean it’s the strangest thing. I had, uh,
that event in San Diego. I had someone say to me that they put their Chatbot address on their
business card. And I said, that’s crazy to me like because what you’re saying is “Oh I’ve just
really enjoyed this personal face to face communication. Here, talk to my answering machine.”
Jason Skinner: Yeah. [Laughter] That’s what I’m saying.
Chris Brogan: [Cross talk] least positive idea
Chris Brogan: Yes
Jason Skinner: And so, you know, when you and I talked in person, we establish rapport and all
that sort of a thing. Can you imagine if the very next thing I say was, you know, contact my little
automated device and so we could schedule a talk?
Jason Skinner: [laughter] That’s sill..
Chris Brogan: That will be the least human thing ever done.
Jason Skinner: Yep
Chris Brogan: And so, you know, I don’t know. Maybe it works really well. Maybe I don’t really
know anything of what I’m talking about but I believe that humans kind of want to talk to
humans for a little while.
Jason Skinner: Yes
Chris Brogan: Now, let’s just kind of distinguish there. So, talking and connecting is one thing.
The opportunity to connect with people and to provide information, you know, the actual very
specific act of, you don’t wanna create some media. That should be mass, I mean, that should be
something where you can create, you know, a one too many kind of relationship.
Jason Skinner: Yeah.
Chris Brogan: What comes right after that there though, is the question of, now, how do I, you
know, scale this in a way that I can, you know, connect and serve
Jason Skinner: Umm
Chris Brogan: people under much more personable way.
Jason Skinner: It’s– it’s– I agree. I think it um I think that um talk– because you can scale, I
mean, automation is great for scaling and– and, uh, I guess…
Chris Brogan: A list.
Jason Skinner: …uhm, you know, getting stuff, uhm, at– to many more people um easier and
timely,
(14:00)
but, uhm, I think when you’re trying to build that relationship, I just– I agree I don’t think he
had really talked to a bot, or our bot [laughter] [robot background]
Chris Brogan: Right.
Jason Skinner: Uhm, yeah so, uhm, you’ve been– you’ve been certainly, uhm, with– with on the
internet um for some time and seen an evolution, I guess, Chris, uh, as this developed. Where
do you, uh, from a business perspective so to say, that we, ah, in a maturity spectrum with the
internet? Do you– do you sort of say that we’re, uhm, uh, it’s, I guess, this blockchain
technology and these various new technologies and things coming in. But from a small business
owner’s perspective, uhm, which most of my listeners are, uhm, where do you sort of say that,
uhm, small businesses could be best using the internet now, uhm, in terms of their business?
Chris Brogan: Well, so for instance, let’s talk just a moment about things like blockchain. What
blockchain does essentially is it’s like the least sexy technology in the world that does
something really cool. So it’s– it’s called the distributive ledger system. When we say ledger, I
mean it just the way accountants would know which is if something’s in column A
and then I moved it to column B. I’ve, you know, taken cared of the word is not right. So that’s
what a ledger does. So, what blockchain can do besides cryptocurrency which is what most
people think of it as, uhm, what it can do is you can tell it to– like to have a small company be
able to integrate really nicely with some large companies. So, DHL and, you know, Federal
Express and all these big delivery type companies. They all– they often work with very small
courier services in different countries. What then can happen is, if you implement blockchain
logistics technology into your ship–shipping business instead of, you know, just keeping the
clipboard out back and Gertrude filling it out on her
(16:01)
lunch breaks, you can then actually be stacked into the same category as the people that, you
know, Federal Express is trying to serve. So, meaning, your very small company can suddenly be
very big, you know, in this very specific way and I think that, uh, I think very small companies
have an opportunity to do some great work and– and to have, you know, access to kinds of
clans that they weren’t getting in the past. Real estate, the same way, there are just so many
technologies right now that can really avail of just plugging into this new technology that is
afraid of it because it sounds like something only big people would do.
Jason Skinner: Mmm..and then, it’s– it’s so– is it sort of like a, I must have been I’m totally– I
know roughly how it works but is it sort of, uhm, like i guess, i’ts a way of your business, your
small business being able to access those larger businesses frameworks and systems. Is that
pretty well how it works or?
Chris Brogan: Well, so I’ll say that– I say that it’s slightly different. You’re not wrong. What the
best way uh, maybe, to think about it is, is that imagine that everyone, uh, it’s on– let’s pretend
there’s like a special channel or communications channel where everyone can talk to everyone
else if they want. What then happens in this moment is that if I have this kind of a technology,
everyone’s getting access to this particular address, let’s say it’s like going to a
website. So, if you have access to this website, you can pick up a job, so to speak, kind of Uber or
somebody. Now, what happens with blockchain is you now have access to, you know, if you’re
part of a similar group, then you can basically decide you’re going to pick up on those contracts
of that sort of a thing. So it’s not, I’m–I’m oversimplifying it some ways but probably making it a
little complicated for some. The basic thing to think about is that
(18:00)
imagine having a very simple technology that allows all kinds of big and small customers to
communicate with you all of a sudden and feel like everything is on the same page without
having to have the scale and size of a very large company.
Jason Skinner: Mmm..So, instead of this– this– your business will look, uh I guess, look filthy[?]
or customer a lot bigger than it actually is because choosing the infrastructure around, I guess,
of these larger companies. Would that be right?
Chris Brogan: Yeah and it’s all for lack of any real better term, it’s all a matter of providing or
making available, uhm, just a new set of tools, you know. Let’s say 15 or so years ago, Everyone
was always walking around saying, “Look, you’ve got to get on the web” and you’re a small
business and medium-sized business customer were saying, “No, I don’t.” And then 10 years
ago, there were like, “Oh I really do.” And then five years ago, we were saying, “All right. Well
not only do you have to get on the web but you really gonna make it mobile first. And it took,
you know, everyone said no. So, every time one of these no-I-don’ts comes up, you’re behind.
You’re falling further and further behind. Imagine you had the chance and you heard from just a
few people. Gee, you got ahead of this one, you’d pick up business with your customer, your
competitors don’t have any chance to win.
Jason Skinner: Mmm..
Chris Brogan: That’s what I’m saying in this interview. In this interview, I’m saying, if your
listeners decided they wanted to feel early what it takes to be part of a blockchain and
integrate with a blockchain, uh they would have a much nicer next several years than the past
ten.
Jason Skinner: Hmm…And, are there simple ways to get involved with that, Chris?
Chris Brogan: Sure. Uhm, so IBM, for instance, has a very simple, uh, blockchain that you can
start looking into. Uhm, and you know, not to plug my own site but I have a really decent set of
resources set up so you could start to learn a little more chrisbrogan.com/blockchain. And
there’s a bunch of different ways. So, there’s a mini-course, there’s– none of these is mine. I
just– I found that– I thought it was useful.
(20:02)
There’s a YouTube video, there’s audio. So whichever way you like to learn. I put a bunch of
resources together because this is not one of those things where it might happen. This is
utterly inevitable. Uhm, bitcoin and whether or not we’re gonna pay with cryptocurrency, that
we can argue back and forth.
Jason Skinner: Yeah
Chris Brogan: That is– it is uncertain how that’s working but several world banks and several,
uh, uh, country banks are already putting the technology underneath blockchain in place as it
is.
Jason Skinner: Mmm..
Chris Brogan: So, there’s no– there’s no question that that’s going– some of the other pieces
are a little more arguable.
Jason Skinner: I think– I think that the common misconception out there amongst people
when you, uhm, you mentioned blockchain. The first thing people think is bitcoin and
cryptocurrency and so
Chris Brogan: Sure
Jason Skinner: You say their eyes roll over well, that’s never going to work but– but what is
emerging is– is deeper than that is this, uhm, is this technology that driving it. That’s the–
that’s where the interest is, isn’t it?
Chris Brogan: Yes. And it– it’s like I said, I mean, ultimately, like the actual underlying
technology is really boring. It is not– it’s not as fun as the internet. It doesn’t make as much
senses, you know, when you see something like Skype connecting everyone for so little money,
etc, it’s not that. And so, it’ll take a little while for people to kind of adopt it and adapt it. But
that’s why it’s, you know, just one thing that a business can think about and there’s still plenty
of other stuff to– to sink your teeth into and play with.
Jason Skinner: Uh huh. You know, I’m in the accounting space and I– I just know this, this
accountant and uh people in that professions still not using email or using stuffs like that. So I
could imagine how long it’s gonna take to shift the needle to, uh, take on this technology and all
but yeah, you’re right. I think
Chris Brogan: Yes and specific to that space, specific to accounting, I mean, that is one of the
areas that specifically blockchain is really gonna strip a bunch of people out of and,
(22:01)
you know, we always hear this and, you know, it’s not supposed to make anyone feel worried
but, my gosh, if you don’t have some of these implemented, you’re gonna be behind that rather
quickly just because, you know, things like artificial intelligence, for instance, what– what it’s
taking away aren’t our regular jobs. It’s taking away monotonous jobs that we wouldn’t really
want anyway. And so, I just think that helping companies figure that out faster might
be a little bit better than having him be five years behind all of their careers.
Jason Skinner: Hmm..You mentioned artificial intelligence. Is that– that, uhm,
dovetails in with the blockchain technology, does it?
Chris Brogan: Ah, you know so in a way, it’s connected to everything now so one of the– one of
the slight, you know misunderstandings about our artificial intelligence. We already use it
today. I mean, it sounds like so futuristic but things like auto-correct or things like Spotify
saying you probably like this song because you liked this last song, that’s all artificial
intelligence.
Jason Skinner: Mmm..
Chris Brogan: Uhm, but all that really means is, uh, mathematical algorithm trying to do a little
bit better interpretation of a massive amount of data. Were analyzing that data.
Jason Skinner: Mmm..
Chris Brogan: So, when you hear that, if you’re a small business person, you kind of click out.
But if you think about the fact that with accounting, for instance, if you can run ledger through
and balance sheets through it and some of the stuff that you’re the least fun,
Jason Skinner: Mmm…
Chris Brogan: If you’re looking for a discrepancies in a file system, for instance,
Jason Skinner: Mmm..
Chris Brogan: You know, someone sort of misplaced a few thousand dollars somewhere, what
this is going to do it just make this point-and-click simple instead of having to worry about that.
You’re not gonna have to think about that anymore so you could spend your time doing the
other stuff that’s a little more important in accounting, for instance.
Jason Skinner: Mmm.
.
Chris Brogan: You know what I mean? So, you know that you’d rather help, you know, people
come up with creative ways to manage their systems, to maybe, uh, handle invoice factoring
and that sort of stuff. Anything, that’s gonna require real creativity.
(24:03)
AI is gonna take away the drudgery part
Jason Skinner: Mmm..
Chris Brogan: And you’re gonna get the chance to work on this other stuff. Blockchain ties to
this because anything that can be automated should, and anything that should be automated
and transparent and distributed will be. So, that’s the kind of way these all lines up.
Jason Skinner: Yeah, that’s fantastic. It’s quite exciting actually. Uh, I mean, I know from
ourselves what we use to have an office full of 15 people and, uh, I think we’re down to five
people now because we just don’t have rooms full of people entering Checkbots and things in
the computer anymore
Chris Brogan: Right.
Jason Skinner: Uh, we use programs like Zero and the Lockware where the bank feeds the data
into the system and the system then identifies and recognizes that transaction and then codes
it. So we, overall, you’re right has changed to a more analytical and understanding what that
data is and rating that data, and communicating, uhm, changes that could occur and should be
happening. So, just on– I’m curious, Chris, uhm, knowing what you know now with where this
technology is going and the like. But, if you’re a small business owner, sort of starting out fresh
today in whatever area, how would you approach it because I know a lot about
sort of audience uh smaller entrepreneurs starting out on things as well, uhm, and getting
started can actually be quite difficult at times because you– there are so many things that
seem to be that– that you should be doing this, and should be doing that. It–what would be
your, I guess, starting point if you are starting out fresh uh without a following as such?
Chris Brogan: Sure. Well, you know to sort of build some reputation, get some attention and
that sort of a thing, I would go to the tried and true, you know,
(26:01)
basics that are always in play which is that, uh, you need a nice, good, solid website. It’s great to
have an email list because, you know, people don’t always react on your timeline so you, you
know, tend to benefit a little bit from having an email list where people can reach you when the
time arises. Uhm, I would say that beyond email and a website, it would be really beneficial to
pick one of the new types of media like podcast or video, or both. Uh, and that’s it. I mean,
those are the three that I would most recommend that a person have but then beyond that, you
know, as you kind of work out, it goes back again to what could I do that will make it faster or
easier or more connected for my potential buyer. That’s– that’s
always how I look at that and so, you know, it might– it might vary for different people. What I
least think, you know, one way that you kind of interpret your question is, you know, what’s
gonna make me suddenly the most incredible internet act, you know, reachable person or
whatever. To me, there’s no particular silver bullet anymore. It’s just, you know, where can you
connect in such a way that people feel like they’re getting the best of what you have to offer
and how can you connect with them in a way that makes them, you know, feel or– or– or
under– except that, you know, you know what you’re doing and you could give them a good
service and they feel like they’ve consumed something of value on the way of figuring that out. I
mean, that’s– that is a kind of immutable system that, you know, it will just never change in that
capacity.
Jason Skinner: Yeah. I think you’re right. I think, I think this is sort of thing is the whole idea
that– of this laptop lifestyle and, you know, living the dream and work, you know, just being,
like you’ve said, the internet sensation is such that, I think coming back to that, that value
proposition and just being real and um focusing on helping people um… And it’s a lot of work. It
takes work.
(28:02)
Chris Brogan: Well, and who sells that laptop lifestyle is people that, uhm, sell it to each other.
You know what I mean?
Jason Skinner: Yeah
Chris Brogan: That’s not the real old customers. None of your real customers are like “I can’t
wait to, you know, sit on a beach and have some bonbons.” They are all like, you know, real
working people. Plumbers, that sort of thing, doctors, dentists’ office. They’re real people with
like real jobs and I think that, you know, when we spend a little time kind of appreciating some
of the storylines that were given from the internet. That’s where this kind of challenge takes
place but, I mean, ultimately what is– what does our buyer really want? They just want to get
their job done sooner and they wanted to get home and they don’t want, you know, anything
specially complex, etc, etc.
Jason Skinner: Hmm..Yeah.
Chris Brogan: I– I just think that none of that is served by some weird formula given out by
someone with gel in their hair.
Jason Skinner: Hmm..Well, yeah. [laughter] Very good. Well Chris it’s been great having a
chat about this. Where could people find more about your– more about what you’re, uh, up to
and– and, uhm, currently doing? I know you’ve got the podcast the making brand podcast.
Where would people best be able to find you?
Chris Brogan: I make it embarrassingly easy, I mean, just go to chrisbrogan.com and if you’re
willing to sign up to my newsletter and every Sunday I send out, well, in Australia, it would be
Monday, I guess.
Jason Skinner: Yeah
Chris Brogan: I send out newsletters and the goal is to just kind of connect and be personable
and– but I always tell people is, if you get my newsletter and decide you hate it, you will not like
me and we should probably not be friends. If you like the newsletter, then you might think,”Oh,
this is somebody I should do business with.” And that’s– that the kind of, to me, the easiest way
for someone to decide if I’m the right kind of person for their needs.
Jason Skinner: Yeah. Again, leading with that value up front and yeah, being the real, real you
which is fantastic. So, that’s the way to go. Yeah.
Chris Brogan: I keep trying to be the fake me but I just keep forgetting all that [laughter]
Jason Skinner: [laughter] You– you forget where you’re up to.
(30:02)
Chris Brogan: I’m not smart enough to be fake I guess but I always tell people.
Jason Skinner: Fantastic. This has been, great, Chris. Thank you so much. I appreciate your time
uh coming on the show today and, giving really said I do and certainly, uh, I’ll put that link
for the uh people interested in the blockchain, uh, info as well in the show and that sort of, uhm,
you can learn more about that there but definitely blockchain and AI, etc, is something that um
shouldn’t be overlooked. Very good. All right, Chris. Well, thanks for coming on the show, mate,
and, uhm we will, uh, catch up again shortly.
Chris Brogan: Thank you. It’s totally my pleasure. Thanks for having me on.
Jason Skinner: Thanks, Chris. Bye.
Jason Skinner: Well, there you have it. That’s Chris Brogan from crisbrogan.com and as I said,
he really is a wealth of information in terms of– of what’s going on out there in technology
particularly on that blockchain stuff. I really found that fascinating. I do think it’s going to have
a– it’s gonna have a really big future impact on business, uhm, and it is something that we
shouldn’t really bury our heads in the sand about blockchain technology. It is, as Chris said,
more than cryptocurrency. It– it really is a technology for doing transactions and something
that we should be checking out and instead, learning more about as we go along and I’ll actually
look– I actually have some contacts in the, uh, blockchain and cryptocurrency space so we will
reach out to them and we’ll get them on the podcast as well in future episodes to talk to you
about just what the, uh, blockchain can do and how it can help your business going forward.
Alrighty. Uhm, if you haven’t done so already, please join me and we’re– feel free to join our–
you don’t have to but just to remind you that we– we’ve got our Business Made Easy Podcast
community over at Facebook if you got a BusinessMadeEasyPodcast.com/community
(32:01)
and you can join over there and jump on board, be proud of the community and uh there’s lots
of people helping each other over there with various things in business and a great diverse
range of skills and– and um business owners over. So, check that out at
BusinessMadeEasyPodcast.com but until next week, uh that’s all I’ve got time for. I hope you
have a successful week out there whatever you’re doing. Any troubles out there, you drop me a
line at [email protected] I would love to hear from you and until next
week, I’m going to let Mia take us out to a history of success. Take us out, Mia.
Mia: You’ve been listening to the Business Made Easy Podcast where we make business easy.

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Chris Brogan is president of Chris Brogan Media, offering business and marketing advisory help for mid to larger sized companies. 

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