Perna Malik talks us through the fundamentals of what makes engaging copy, why it's so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it's meant to do. Prerna also shares some great tips and traps to avoid when writing good copy.
Your headline or the hook needs to literally grab people by the eyeballs - Prerna Malik
What You'll Learn In This Episode
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