Copywriting Skills & Why You Need To Get Them Right With Prerna Malik

Episode 31

About The Show

Perna Malik talks us through the fundamentals of what makes engaging copy, why it’s so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it’s meant to do. Prerna also shares some great tips and traps to avoid when writing good copy.

What You'll Learn!

  • Identifying your ideal customer
  • Researching the pain points of your target market
  • Connecting and engaging with your readers
  • Common mistakes when writing website or sales copy
  • Highlighting the benefits of your product or service

Links Mentioned

Grab Prerna's free template and checklist on writing an about us page that engages your reader.



I'll be honest with you the thought of going into Word Press used to frighten me.

Not only did I find it confusing and difficult to understand, but the time it would take to get things how I wanted,  coupled with the thought of breaking something was all too much.

I discovered Elementor, which is essentially a drag and drop page builder for Word Press and it's been a game changer for me.

It's how I have built this site and in fact this very post you are reading now.

Elementor is simple to install and operate. It's a simple Word Press plug-in that you can have up and running and start creating and building your site in no time.

I have found the Elementor Support Community to be the best value because you get access to all their professionally designed themes as well so you can really hit the ground running.

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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