Podcast

Copywriting Skills & Why You Need To Get Them Right With Prerna Malik

Episode 31

About The Show

Perna Malik talks us through the fundamentals of what makes engaging copy, why it’s so important to have it right in order to grow your business and the framework to make sure your copywriting does the job it’s meant to do. Prerna also shares some great tips and traps to avoid when writing good copy.

What You'll Learn!

Identifying your ideal customer
Researching the pain points of your target market
Connecting and engaging with your readers
Common mistakes when writing website or sales copy
Highlighting the benefits of your product or service

Links Mentioned

How To Write An Engaging About Us Page

Grab Prerna's free template and checklist on writing an about us page that engages your reader.

FRUSTRATED WITH WORDPRESS?

I WAS TOO.

I'll be honest with you the thought of going into Word Press used to frighten me.

Not only did I find it confusing and difficult to understand, but the time it would take to get things how I wanted, coupled with the thought of breaking something was all too much.

I discovered Elementor, which is essentially a drag and drop page builder for Word Press and it's been a game changer for me.

It's how I have built this site and in fact this very post you are reading now.

It's simple to install and works on any Word Press Theme
Simple Drag & Drop interface to save tonnes of time.
Easy to set up templates
Simple to learn and Quick Start Tutorial.
No Coding or complexity
Mobile friendly and easy to format
Inexpensive and cost effective
Fast proactive back up and support Item
100's of pre-formatted landing page templates included

Elementor is simple to install and operate. It's a simple Word Press plug-in that you can have up and running and start creating and building your site in no time.

I have found the Elementor Support Community to be the best value because you get access to all their professionally designed themes as well so you can really hit the ground running.

Full Episode Transcript

CHEAT SHEET!

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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About Your Host

Jason Skinner

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.