Podcast

Do You Have A Digital Strategy For Your Business?

Episode 25

About The Show

Updating your Facebook page each day doesn’t constitute a digital strategy for your small business. Today we talk about what it is and how it can help to future-proof your business.

A Digital Strategy is one of the most important documents you can now have in your business. We are all familiar with the importance of having a clearly defined and documented Business Plan for our business, to set our vision and strategy.Very few businesses however understand the importance of a clearly defined and documented Digital Strategy. In this episode I outline what a digital strategy is and how it is so much more than scheduling posts to Facebook and Social Media.

What You'll Learn!

What is a digital strategy and why you need one
Case studies of businesses that didn’t have a digital strategy and the impact that had on their industry
Why a digital strategy is not just your social media and marketing activity
The different components of a front-end and back-end digital strategy
The digital life cycle of consumers
Identifying where your customers fit in the digital spectrum
The importance of identifying the trends in your industry and how that can impact your product delivery
Why you need to build your business on your own assets such as your website and not on rented land or third party assets that you can’t control such as YouTube and Instagram
Back-end digital issues you need to consider around protection and security

Links Mentioned

Join Free - The Business Made Easy Community

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AN EMAIL SYSTEM

THAT DELIVERS

Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

Reliable Delivery Of Your Mail To Your Audience
Cost Effective - (Particularly When Starting Out)
Out Of The Box Easy To Set Up
Easy To Use And Operate
Scales With You As Your Business Grows
Has The Automation and Smarts Of The Bigger Systems

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end.

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript

CHEAT SHEET!

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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About Your Host

Jason Skinner

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.