Podcast

Do You Really Know Who Your Customers Are?

Episode 29

About The Show

If you’re wanting to drastically improve the results in your business from your time, energy and money spent on marketing and social media, you need this episode. Learn why people are not seeing or listening to your Social Media posts and practical tips to change the marketing game in your business.

What You'll Learn!

The importance of knowing your ideal customer Avatar.
Identifying exactly who your most profitable customers really are.
Why you need to do this important framework before you start writing your copy and advertising.
How to start defining your customer Avatar.
Why you need to be constantly refining your customer Avatar.
Why you need to get an extremely deep understanding of everything about them.
The importance of truly understanding their pain points and why this is important.
How to find this important information.
What to do if you have multiple ideal customer Avatars.

Links Mentioned

Google Trends

Explore what the world is searching

Answer The Public

Learn what questions and search terms are being entered on a particular topic.

Buzzsumo

What content is gaining traction and what platforms are trending with it.

Join Free - The Business Made Easy Community

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.

AN EMAIL SYSTEM

THAT DELIVERS

Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

Reliable Delivery Of Your Mail To Your Audience
Cost Effective - (Particularly When Starting Out)
Out Of The Box Easy To Set Up
Easy To Use And Operate
Scales With You As Your Business Grows
Has The Automation and Smarts Of The Bigger Systems

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end.

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript

CHEAT SHEET!

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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When We Realese

NEW EPISODES

About Your Host

Jason Skinner

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.