Do You Really Know Who Your Customers Are?

Episode 29


About The Show

If you’re wanting to drastically improve the results in your business from your time, energy and money spent on marketing and social media, you need this episode.  Learn why people are not seeing or listening to your Social Media posts and practical tips to change the marketing game in your business. 

What You'll Learn!

  • The importance of knowing your ideal customer Avatar.
  • Identifying exactly who your most profitable customers really are.
  • Why you need to do this important framework before you start writing your copy and advertising.
  • How to start defining your customer Avatar.
  • Why you need to be constantly refining your customer Avatar.
  • Why you need to get an extremely deep understanding of everything about them. 
  • The importance of truly understanding their pain points and why this is important.
  • How to find this important information.
  • What to do if you have multiple ideal customer Avatars.

Links Mentioned

Explore what the world is searching

Learn what questions and search terms are being entered on a particular topic.

What content is gaining traction and what platforms are trending with it. 

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.



Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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