Email Marketing Strategy That Works

Episode 36


About The Show

When it comes to email marketing strategy, we often hear “Nobody reads emails anymore” or “email marketing is a waste of time”.

This couldn’t be further from the truth, your email list is still one of the most important marketing assets you can have in your business growth toolbox and it could be you just have the wrong email marketing strategy.

In this of The Business Made Easy Podcast, Jason Skinner discusses why your email list is still one of the most important assets you have and what you can do to improve your open rates and engagement levels of your email marketing efforts.

A few simple tweaks to what you are currently doing and a different approach to your email marketing strategy and the drafting of your emails will deliver you far better results.

What You'll Learn!

  • Why your email list is one of the most important assets in your business.
  • Why email marketing is still very much alive and an effective way to engage with your customers and potential customers.
  • How to look at your email marketing in a different light that delivers the results you are looking for.
  • An email marketing strategy that really works.

Links Mentioned

An engaged email list is one of the greatest assets a business can have.

I have tried everything from free solutions such as Mail Chimp to high-end solutions like InfusionSoft.

Convert Kit is a “join the dots” easy to follow email system that has been built from the ground up to not only deliver your email content direct to your intended recipients, but to better manage your email database with easy to build automation sequences and advanced tagging of your database so you are sending the right message to the right people!

If you want to increase your email open rates give ConvertKit a try – Check it out here!

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

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