The Story Of Duffy Down Under The Electric Boat Company

Episode 09


About The Show

Today’s guest is a successful lifestyle business owner. Gordon Kerr from Duffy Down Under who hires self-drive electric Duffy Boats on the Gold Coast.

Learn how a relaxing trip to the USA turned into a fulltime business back in Australia after taking a cruise on a Duffy Boat.

What You'll Learn!

  • How Gordon and his wife identified a gap in the boating market on the Gold Coast
  • The impact of having eco-friendly business
  • Starting a tourism business in one of the worst national flooding disasters in Queensland’s history
  • The unpredictability of business when starting out
  • Getting yourself known when entering a new industry
  • The marketing and website evolution Duffy Down Under has come through over the past 7 years
  • The importance of referral and word of mouth for business growth
  • How fast business is changing and why you need to be constantly keeping up with digital marketing trends
  • How buyer behaviours on mobile technology is changing
  • Making it easy for people to do business with you
  • The importance of a web presence for physical businesses
  • Evolving your business offerings over time
  • Creating a family and lifestyle business
  • The importance of planning and knowing your numbers prior to starting your business
  • How to avoid your business becoming a ‘money pit’
  • The two rules of business Gordon lives by
  • Gordon’s priority Lead Time Management system
  • Two technology shortcuts to make you more productive
  • The importance of making changes quickly.

Links Mentioned

When was the last time you treated yourself to something relaxing and exciting? Now is the time to book your next Duffy Gold Coast experience! 

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.

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Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

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