Podcast

The Art Of Story Telling In Business

Episode 11

About The Show

Today I am joined on the podcast with Ben Amos from Innovate Media and the Engage Video Marketing Podcast,

Ben is an expert in building a story around your business and brand through video marketing strategies.

In this interview, Ben shares the importance of formulating and building a story around your business and brand and when to use video in your business marketing strategy.

What You'll Learn!

How to craft an engaging story to connect with your customers through video
The importance of being strategic with video online and knowing how that affects your production budgets
Knowing the end goal when crafting and creating your videos
Common pitfalls business owners fall into when creating video messaging
Why placing your video on YouTube alone is not enough to get a return on investment
Cutting through the noise and clutter online by crafting a compelling video strategy
How overwhelm leads to lack of action by business owners when it comes to creating video content
Why content needs to be mapped out and aligned with your overall business strategy
Tips for starting out when using video in your business
Why focusing on the tactic or tool such as Facebook Live in the first instance instead of strategy can be the wrong approach
Understanding who your audience is before starting to use video to promote your business
Why you need to know what you want your audience to do, feel or act before you start producing your content
The power of storytelling to move people to take action
The four pillars of a story structure a business can use: people, place, purpose and plot
Why the hero is not the business. Understand who you want to help.
How Ben is using video in his own business to create wins by producing video for specific social media platforms
The new video vertical format Facebook is recommending for their ads platform
Why video is a must for any marketing strategy

Links Mentioned

Engage Video Marketing Podcast

A weekly podcast exploring the power of online video to engage audiences and move them to action. Hosted by leading online video strategist Ben Amos.

Innovate Media

Online Video Strategy Design & Consulting

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Full Episode Transcript

CHEAT SHEET!

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About Your Host

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.