The Importance Of A Business Plan

Episode 04


About The Show

Today we discuss the importance of a business plan in your business. In particular not only the importance of a business plan but the importance of the business planning process behind the plan.

The actual process of sitting down and doing a business plan, to me is probably one of the most effective functions of the business planning process.

Traditional business plans can be big thick heavy documents that once completed sit on the shelf and gather dust, never to be looked at again and can be a complete waste of time.

Done correctly though a business plan should be a living dynamic document. This is because the environment that most businesses operate in is also dynamic and ever-changing.

It is critical to your business success that your business plan is adaptable to those dynamic, changing business conditions and lights the way to help you navigate predictable success.

What You'll Learn!

  • The importance of a business plan
  • How a business plan can help create a more profitable business with less stress
  • Why the strength of the business plan is in the actual process of putting it together rather than the end document
  • How often you should do your planning and why regularly reviewing is so critical
  • My Ten Steps to putting in place a dynamic actionable business plan that grows with you and moves with the dynamic business environment in which we now operate.

Links Mentioned

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This template and  instruction guide will help you identify the growth opportunities hidden in your business. Identify the things you should be doing and highlight the things you should stop doing.

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Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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