Podcast

The Importance Of Great Web Design - With Greg Merrilees

Episode 18

About The Show

Your Website is one of the most important tools you have in the marketing arsenal of your business. Yet so many business owners fail to review their website regularly or keep it up to date.

Whether you have an online business or a traditional bricks an mortar business your website when designed and built correctly has the ability to grow your business bottom line exponentially.

This week we meet up with Greg Merrilees from Studio 1 Design. Greg has designed sites for some of the biggest brands in the online space and he shares with us his tips and traps when it comes to having a great web design and a high performing website for your business.

 

What You'll Learn!

  • The business journey Greg went out from designing a T-Shirt to a fully fledged web and design agency
  • How to reach out to online influencers
  • The importance of offering value upfront
  • How a podcast and some high-end coaching helped Greg to grow his business
  • Why a written blog post is still an effective tool for Google
  • The first thing a new business should do before looking at their branding
  • The importance of an offer that converts
  • The importance of a consistent brand across all your platforms
  • The six stages of persuasion and how to apply that to your online presence
  • Why your copy needs to be about your customer, not you
  • The 5-second rule
  • Design or Copy – which comes first?
  • Why you shouldn’t put your best content on just social media
  • How to get on getting social proof when starting out and the power of your story
  • Why you should begin by starting a conversation with your customers when they are visiting your website
  • Mapping our your sale process
  • Why Greg recommends Shopify for e-commerce businesses and WordPress for established service businesses
  • The ownership issues with self-hosted website platforms such as Wix

Links Mentioned

High Performance Website Design 
to Boost Your Authority and Results

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

Boost The Performance Of Your Website With Fast Website Hosting To Ehance Your Customers Web Site Experience

Join other business owners in our Free Facebook Community all sharing their trials, ideas and wins in business. It's a fantastic community of driven and supportive entrepreneurs.

AN EMAIL SYSTEM

THAT DELIVERS

Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

  • Reliable Delivery Of Your Mail To Your Audience
  • Cost Effective - (Particularly When Starting Out)
  • Out Of The Box Easy To Set Up
  • Easy To Use And Operate
  • Scales With You As Your Business Grows
  • Has The Automation and Smarts Of The Bigger Systems

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript

CHEAT SHEET!

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Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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