Podcast

Why Investing In Your Soft Skills Is Critical To Your Success In Business

Episode 88

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About The Show

We spend a lot of time as business owners investing in the mechanicals of our business. They’re what I call the hard skills such as better marketing, better product delivery, more customers etc.
But what about the soft skills in our business?
Consistent investment in the soft skills of our business can deliver results over and over and what’s more, the better we get at the soft skills the easier the hard skills that we struggle with are to achieve.
Your soft skills are the centre pin to providing better relationships in every aspect of your business.

What You'll Learn!

  • Exactly what we mean by soft skills.
  • What are soft skills
  • Why are soft skills critical to your success in business?
  • Types of skills you can invest in and develop
  • The difference between EQ and IQ

Links Mentioned

Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order to get along well with them to make your life more rewarding. Carnegie believed that financial success, to a very large extent, depends on ‘the ability to express ideas, to assume leadership and to arouse enthusiasm among people'. Learn More

The bestselling practical and reassuring guide to overcoming self-defeating thoughts and behaviours, using cognitive behavioural therapy.
CHANGE YOUR THINKING is the bestselling guide to managing upsetting emotions by learning to think in a healthy and balanced way. It provides practical strategies for overcoming negative thoughts and behaviours, and taking control of emotions such as anxiety, depression, frustration, anger and guilt. It also describes techniques for enhancing self-esteem, improving communication skills and developing greater personal happiness.

Stephen R. Covey's book, The 7 Habits of Highly Effective People®, continues to be a best seller for the simple reason that it ignores trends and pop psychology and focuses on timeless principles of fairness, integrity, honesty, and human dignity. 

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself. Learn More

AN EMAIL SYSTEM

THAT DELIVERS

Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

  • Reliable Delivery Of Your Mail To Your Audience
  • Cost Effective - (Particularly When Starting Out)
  • Out Of The Box Easy To Set Up
  • Easy To Use And Operate
  • Scales With You As Your Business Grows
  • Has The Automation and Smarts Of The Bigger Systems

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript

CHEAT SHEET!

12-Ways-To-Simple-Cashflow-189x300

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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