Podcast

Practical Marketing Tips For Your Business From The Master of WOW!

Episode 28

About The Show

Hear from the Master of Marketing John Dwyer this week as we discuss practical tips to grow your business and improve the results you’re getting from the marketing efforts in your business. John has a wealth of knowledge and ideas when it comes to practical direct response marketing ideas to grow your business. He shares his stories of how he persuaded comedian Jerry Seinfeld to take on the ‘Greater Building Society’ campaign as well as other practical case studies you can use to generate ideas in your business. A must listen episode for anybody wanting to grow their business.

What You'll Learn!

Why experience counts when using marketing experts
The power of direct response marketing compared to branding strategies
Tactics to get your customers to sample your products
Using competitions to drive warm leads to your business
The background on the Jerry Seinfeld campaign for ‘Greater Building Society’
The results that can happen when you are thinking outside the box
The power of persistence and not giving up
The frustrations of leaving money on the table with your existing customers
The difference collecting data on your customers can make
The power of text messages in your marketing
The value proposition versus discounting
Increasing your perceived value
Making it easy for customers to buy from you
Why discounting isn’t the answer to build revenue
Selling the benefits not the features
The power of Facebook Live video marketing

Links Mentioned

The Institute Of WOW

Knock out client attraction ideas for your business

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Full Episode Transcript

CHEAT SHEET!

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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About Your Host

Jason Skinner

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.