Podcast
The True Cost Of Discounting In Business
EPISODE 42
About The Show
Discounting In Business has long been a commonly used goto strategy to increase the sales and income in business. The concept being to offer a discount to entice more customers to buy from you. The perception being that the cheaper I sell the product the more of it I will sell and the more money I will make.
Many business owners fall into this trap and end up costing selves a lot of money in the process.
It is critical to your success if you are going to offer any form of discounting in business that you calculate and fully understand the numbers and what the true cost of discounting in business is.
In this episode of the Podcast, we explore the true cost of discounting in business and how to work out the numbers so that you avoid costly mistakes in your business. Tune in with Jason Skinner right here!
What You'll Learn!
Why discounting can be a dangerous costly strategy in your business?
The importance of calculating and understanding the numbers properly before implementing a discounting strategy.
Why a 10% discount can cost your business more than a 10% drop in profit
How to avoid costly mistakes and look at discounting from a different perspective.
Links Mentioned
Full Episode Transcript
CHEAT SHEET!
Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.
Grab my 12 simple ways to boost your cashflow cheatsheet!
About Your Host
Jason Skinner
Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years.
He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty.
As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast.
Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality.
Each week he shares practical, actionable tips you can implement to take your business to the next level.