Podcast

What Does Your Logo & Branding Say About Your Business?

Episode 19

About The Show

Your logo & branding in your business can tell your customers a lot about the type of business you really are.

We are joined by Ian Paget, founder of Logo Geek, a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He works with inspiring entrepreneurs and businesses looking to take their brand identity to the next level.

Ian shares the strategy and tips to ensure your logo and branding is giving your customers and potential customers the right message about your business presenting you in the best possible light.

What You'll Learn!

How he started a business from his passion for logo design and typology
Starting a business from a 90 000 followers on Twitter
How he used Buffer to grow his Twitter community by posting regular content twice a day
How to use Twitter to find your target audience
Why having a personal profile picture instead of a logo helps to boost your twitter engagement
Choosing where your target audience hangs out on social media to focus your marketing efforts
The value of hashtags on Twitter
Time management tools for managing your social media
The main purpose of your logo and the first impressions it can make
The importance of a Brand Statement
The dangers and costs to consider of a cheap or free logo when starting out
Colour, typefaces and other design features to consider when designing your logo
Why it doesn’t matter what you or your family think of your logo, it is important what your target audience thinks
Why you need to ask specific questions when getting feedback about the design
Why quality matters in all your touch point
How being a podcast guest is helping Ian and Logo Geek with their SEO and backlink strategy

Links Mentioned

Logo Geek

Logo Design from an award winning Designer Ian Paget

ZAG – Marty Neumeier

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.

Full Episode Transcript

CHEAT SHEET!

Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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About Your Host

Jason Skinner

Jason has been helping business owners to grow and maximise their profits and business performance for over 20 years. He takes the complicated out of business and will show you in a practical easy step by step approach, how you can take your business goals and dreams and turn them into reality without the stress and uncertainty. As a qualified CPA Accountant and Business Coach, he can help you with everything from reading and understanding the critical numbers in your business through to identifying and driving the critical activities that get the desired results you are seeking in your business fast. Jason started The Business Made Easy Podcast out of his passion for helping business owners to realise their dreams and make business success a reality. Each week he shares practical, actionable tips you can implement to take your business to the next level.