What Does Your Logo & Branding Say About Your Business?

Episode 19

Ian Paget Logo Episode

About The Show

Your logo & branding in your business can tell your customers a lot about the type of business you really are.

We are joined by Ian Paget, founder of Logo Geek, a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He works with inspiring entrepreneurs and businesses looking to take their brand identity to the next level.

Ian shares the strategy and tips to ensure your logo and branding is giving your customers and potential customers the right message about your business presenting you in the best possible light.

What You'll Learn!

  • How he started a business from his passion for logo design and typology
  • Starting a business from a 90 000 followers on Twitter
  • How he used Buffer to grow his Twitter community by posting regular content twice a day
  • How to use Twitter to find your target audience
  • Why having a personal profile picture instead of a logo helps to boost your twitter engagement
  • Choosing where your target audience hangs out on social media to focus your marketing efforts
  • The value of hashtags on Twitter
  • Time management tools for managing your social media
  • The main purpose of your logo and the first impressions it can make
  • The importance of a Brand Statement
  • The dangers and costs to consider of a cheap or free logo when starting out
  • Colour, typefaces and other design features to consider when designing your logo
  • Why it doesn’t matter what you or your family think of your logo, it is important what your target audience thinks
  • Why you need to ask specific questions when getting feedback about the design
  • Why quality matters in all your touch point
  • How being a podcast guest is helping Ian and Logo Geek with their SEO and backlink strategy

Links Mentioned

Logo Geek

Logo Design from an award winning Designer Ian Paget

ZAG – Marty Neumeier

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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