Vulnerability & Being Your True Self In Business

Episode 49


About The Show

This week on the show we answer a listener Johnathon’s question about vulnerability and being your true self in business.

It is more important than ever to be building personality and story into the branding of your business giving your customers the best customer experience possible. This week we answer a listeners question in helping them to be more vulnerable in bringing out their personality in their brand.

What You'll Learn!

  • How to be yourself in your business.
  • The importance of building personality into your brand.
  • How to build personality into your brand.
  • The art of storytelling in your business.

Links Mentioned

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. 

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. 

The Importance of a Smile

Ben Amos – The Art of Storytelling



Email Marketing is one of the fastest ways to grow your business.

However, success from email marketing can only happen if you have the right tools to do the job and one of the most critical tools is your email delivery system and service provider.

You can have the best scripted email in the world but if it's not getting to your intended recipients then it's just not going to be sucessful.

Success in Email Marketing starts with an Email Service Provider that Ticks All The Boxes.

I have used and trialled many email and automation systems in my 20+ years of business, from free inexpensive systems to the more elaborate, expensive and high end. 

Convertkit, ticks all the boxes when it comes to getting results with your email marketing.

Full Episode Transcript



Cashflow is critical to success in business. You can have the best business idea ever, but if you can’t generate cash and pay the bills you won’t survive.

Grab my 12 simple ways to boost your cashflow cheatsheet!

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